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Consumption Theory is NOT about “upsell marketing” before the sale; rather it’s about “relationship marketing” after the sale. The point is this - the sooner (and more frequently) your customers consume your products or services, the wealthier you will
become.
http://www.alexmand
ossian.com/2007/09/12/plug-into-the
-power-of-consumption-theory/
Created on: Wednesday, September 26, 2007
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